Behavioral Targeting based on Data Marketing
A new behavioral targeting approach is provided by the cloud marketing platform BloomReach. The difference to conventional behavioral targeting, which is based on cookies or by analysing search...
View ArticleMarket Overview Real Time Bidding, Processes, Services and Trends
The market research company econsultancy has published an infographic about the real time bidding ecosphere. The graphic is giving an overview to the various processes as well as about particular...
View ArticleInternet Marketing Review October
The internet marketing review and directory update October includes the topics Internet Marketing and Advertising, Market Research and Big Data and Software Development. Below follows a brief analysis...
View ArticleMarketing Optimization for Leads and Sales Generation
Personalization of content and offers by information and products is already a well known strategy. This approach becomes enhanced by the integration of big data aka information out of the social web....
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